On July 30, 2024, the Midlands hosted a vibrant National Sheep event in Malvern, showcasing the heart and soul of sheep farming. The event, which takes place every two years, featured in the BBC Midlands Today Evening News highlighting the crucial role of sheep farmers in the UK and its impact on the rural community. Watch it here at 15.30 minutes in.
Held at the picturesque Three Counties showground, the event was filled with stalls and activities for all ages, including live demonstrations, local produce stalls, and educational talks on sustainable farming practices. Families enjoyed tractor rides, petting zoos, and a variety of farm-fresh food tastings.
A significant part of the event was dedicated to recognizing the hard work and dedication of local farmers. Awards were presented to standout individuals and farms, celebrating their contributions to sustainable agriculture and community well-being. The event also featured discussions on modern farming challenges and innovations, providing valuable insights for both farmers and consumers.
One of the highlights of the day was a panel discussion with farming experts, who shared their experiences and answered questions from the audience. Topics ranged from rotational grazing farming techniques to the impact of climate change on agriculture. This interactive session fostered a deeper understanding and appreciation of the farming community’s efforts.
The event, showcasing interviews with farmers, abattoirs, attendees and experts, involved discussions on various subjects affecting UK farming industry. EQL had a stand there where there were plenty of banter and interactions with its farming and livestock market partners. The samosas made using 14-day dry-aged mutton were a particular hit!
Commenting on UK Government’s policies on farming and agriculture, a young farmer, Emily Jones said, “I am hopeful being a young farmer, but there is not a lot of support out there for us”.
Discussing the effects of Brexit on international sheepmeat trade, our managing director Rizvan Khalid added, “there is a lot of cost involved in trading now, so reducing the barrier to trade will be a big help.” The event also highlighted the potential of the halal sector for the sheep trade. “The Muslim community spends more in value and quantity of sheep with higher frequency of consumption compared to other communities, so it is a valuable market” added Dr Awal Fuseini, senior halal sector manager, AHDB Beef and Lamb.
The event also emphasized the importance of supporting local agriculture and the benefits it brings to the community, from fresh produce to environmental stewardship. EQL’s role in sustainable processing is part of this eco-system.
The Malvern Sheep Event was more than just an event; it was a celebration of the UK’s sheep heritage and its future. It brought together people from all walks of life, united by their appreciation for sheep farming and its vital role in their lives. Long may that continue!